Brand - 서울칩

From Korea's soul to the world's table. Soulchips is Seoulchips.

Created by CEO Heewon Han — Le Cordon Bleu Paris trained, with two decades of food consulting experience.

About Us

Seoulchips Co., Ltd.

Founded in 2020, Seoulchips is a food startup on a mission to bring modern reinterpretations of traditional Korean foods to the global market. We launched our first products—three flavors of nurungji (crispy rice) snacks: Cheese, Quinoa, and Coconut. In 2022, we expanded our lineup with Seoulchips Griddle Kimchi Fried Rice and Seoulchips Nurungji Tea. With plans to continuously release new editions featuring Korea's signature ingredients, we introduced Soy Butter Seoulchips in 2025. Coming in 2026, our new lineup will include Kimchi Fried Rice Seoulchips, Mix-In Kimchi Fried Rice Seasoning, and 9988 Protein Chips.

‘it's Seoulchips!’

Seoulchips is a modern reimagining of nurungji, Korea's beloved soul food, and has been hailed as an "innovation in traditional cuisine." With our eyes set on global expansion, we named our brand "Seoulchips" because for many around the world, Korea means Seoul. The name "Seoul" also plays on the homophonic connection between SEOUL and SOUL, which we've creatively expressed in our logo design as SeOUL.

Company History

2020년

Established Seoulpeople Co., Ltd.
Launched Seoulchips in three flavors: Cheese, Coconut, and Quinoa
Operated a 100-member food tasting panel

2021

Color collaboration with Noroo Paint Color Research Institute
Established in-house HACCP-certified factory (Wirye, Seongnam)
Renamed company to Seoulchips Co., Ltd.
Official sponsor of Netflix drama The Silent Sea

2022

Launched new product "Seoulchips Griddle Kimchi Fried Rice" on crowdfunding platform Wadiz
Collaboration event with Tsingtao Beer
Official sponsor of film The Pirates 2 and tvN drama Our Blooming
Selected as an excellent product at Seoul Food Awards by KOTRA
Entered Incheon Airport duty-free shops

2023

Launched Seoulchips Nurungji Tea with added dietary fiber
Joined Seoul Food Business Incubation Center

2024

Selected for Seoul Award by SBA
Received Minister's Award from the Ministry of SMEs and Startups
Collaboration events with singer Song Ga-in and mobile game I Love Coffee

2025

Relocated and expanded production facility to Seongnam Hi-Tech Valley
Participated in Royal Culture Festival
Product placement in JTBC dramas Seochoedong and The Story of Manager Kim Who Works at a Large Corporation and Owns a House in Seoul
Launched new product: Butter Soy Sauce Seoulchips

CEO Hee-won Han

Korea's Premier Food Director, Le Cordon Bleu Paris Alumna

Consulting & Judging

Food hall consulting for Hyundai Department Store locations including Pangyo, Yeouido, Apgujeong, Samsung, Mokdong, Bucheon, and Ulsan
Food consulting for Amway Korea; F&B development consulting for Ediya Coffee and Honoluizen
Lecturer and judge for Seoul Bamdokkaebi Night Market, Korea Agro-Fisheries & Food Trade Corporation (aT), Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries, and Ministry of Food and Drug Safety

Television Appearances

Regular cast member on SBS Good Morning
Regular cast member on Channel A One Against a Hundred

Film & Drama Food Direction

Netflix

War and Revolt (starring Kang Dong-won, Park Jung-min)
XO, Kitty

Films

The King (starring Jung Woo-sung, Jo In-sung)
Forbidden Dream (starring Han Suk-kyu, Choi Min-sik)
High Society (starring Soo Ae, Park Hae-il)
The Pirates 2 (starring Kang Ha-neul, Han Hyo-joo)
Wind Wind Wind (starring Shin Ha-kyun, Song Ji-hyo)
Herstory (starring Kim Hee-ae, Kim Hae-sook)
Hero (starring Jung Sung-hwa, Kim Go-eun)

Dramas

SBS Wok of Love (starring Junho, Jang Hyuk, Jung Ryeo-won)
tvN Alchemy of Souls (starring Lee Jae-wook, Jung So-min)
Homme Fatale (starring Jung So-min, Junho)

Seoul Chips Character

Seoulchips Characters

Seoulchips Quinoa: Quino
Griddle Kimchi Fried Rice: Maepzzi
Seoulchips Coconut: Coco
Seoulchips Cheese: Cheezny
Seoulchips Butter Soy Sauce: Bertie Newton

The Seoulchips characters are witty storytellers bridging Korean tradition with Gen Z culture. They are valuable future IP assets that connect our social media fandom engagement with the continued growth of the Seoulchips brand.